Pro Arte Foundation Finlandīs first IHME Edition was devised by Antony Gormley.
The 2008 IHME Edition was a full-page newspaper announcement, which was made in accordance with the artistīs ideas by the Kokoro & Moi design consultancy. The IHME Edition appeared in the newspapers Helsingin Sanomat and Metro on Friday 28.3 and in Hufvudstadsbladet on Saturday 29.3. The idea of Gormleyīs newspaper announcement was to tell people about the existence of the Foundation and its work, and also to invite readers to take part in his project in Helsinki in 2009.
The translation of the text in the announcement follows:
Hi all, How are you feeling? Let's do something together. Antony
Below: This page have been realized according to the idea of Antony Gormley. He is a British artist that will realize a collective work of art in Helsinki next year, commissioned by Pro Arte Foundation Finland. Pro Arte Foundation Finland will organize its first production "IHME 0 - Films and Videos by International Contemporary Artists" at bio Rex Cinema, on Saturday March 29th, 2008. For further information on Antony Gormley, the IHME 0 -programme, Pro Arte Foundation Finland ands its activities, please visit: www.proartefoundation.fi
By clicking the picture a picture of IHME Edition 2008 opens up in a bigger size.